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22 April 2026

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O! wins prestigious international award for best HR tech project

O! wins prestigious international award for best HR tech project

We have created a tool that unites the team around shared values and important social missions.

The employee motivation technology project by mobile operator O! has won the Best HR Tech Project nomination at an international forum featuring global experts.

On April 17, one of the industry’s largest events, the international HR Excellence Forum, took place. The scale of the event underscored its global status: delegates and leading companies from Kyrgyzstan, Kazakhstan, Uzbekistan, Russia, New Zealand, Canada, the United Kingdom, Spain, and the United States took part in discussions on best practices.

As part of the forum, the HR team of O! Mobile Operator received a prestigious award and high praise from Kavita Khanna, President of the Asia Pacific Federation of Human Resource Management (APFHRM).

More than just points: how it works

The core of the project is the creation of a dynamic digital ecosystem that brings together employees from across the company. By introducing gamification elements, everyday work has been transformed into an engaging experience where every contribution to team life is rewarded with special points. Employees actively earn the companyscurrencyfor:

  • Social initiatives and volunteering, including community clean-ups and tree planting;

  • A strong focus on learning, such as completing courses, upgrading skills, and much more.

Accumulated points can be exchanged for stylish branded merchandise on the internal corporate portal.

International recognition

The forum’s jury particularly highlighted the strong cross-functional approach to the project’s implementation. Specialists from different departments worked together to develop the system, ensuring maximum convenience for users.

“Winning at a forum of this level confirms that our internal digital products meet the highest global HR standards. We have created a tool that not only rewards performance but also unites the team around shared values and important social missions,” said Erkina Sarbasheva, Head of HR at O!.

Participation and recognition by experts of this level highlight mobile operator O!’s commitment to building a modern corporate environment and introducing the best global technologies into employees’ daily work.

NUR Telecom LLC. KR SCITC SCA Licenses No. 16-0062-КР, No. 16-0063-КР dd. 06.12.2016.