O! as viewed by zoomers and alpha generations. the company celebrates its 14th anniversary

The O! Mobile Operator, one of the brightest and most vibrant brands in Kyrgyzstan, is celebrating its 14th anniversary today.

It is about the age of the Alpha generation who cannot remember themselves without smartphones, and they still go to school. The Zoomer generation is graduating universities, they have literarily been growing up with smartphones in their hands from cradle. We have decided to look at O! with the eyes of those born and growing surrounded by state-of-art mobile technologies.

О! is technology-savvy

“New technologies are what made us who we are”, said Dennis.

“Keeping pace with all trends is critical”, Nurislam agrees.

O! is the first to launch breakthrough technologies: it launched 4G in 2014 speeding up mobile internet by ten folds. Mobile TV was launched in 2016, and 5G testing started in August 2022.

“I have been practicing professional photography for already 4 years. I usually do not take cash with me, my smartphone only, as I find it convenient to make settlements with my customers via O!Dengi”, Katya says.

Users of the O!Dengi wallet in the My O! app have already discovered the advantages of NFC (Near Field Communication): you only need put your smartphone near the chipset at the cashier desk and pay in just seconds – no cash or bank cards!

О! is fast

“It only takes me 5 seconds to see if the contents are interesting or not”, Linda says.

“The speed is of superior importance for me too”, Misha agrees

The Fastest Mobile Network, according to Ookla 2019. Once awarded, O! is committed to going along with it at all times. “O! is catching signal here too!”, mountain hikers write. Over the years, the operator maintains its leadership in the 4G LTE coverage and capacity having reached almost 100 per cent coverage of the country’s inhabited areas. One would think: what can be higher? However, O! keeps growing more and more with about 200 base stations more built over the last year and network capacity grown by 16.5 per cent.

О! is individual

“I only watch and listen to what I love”, Adel said.

Zoomers and Alpha live in a world where everything can be customized and adjusted to one’s interests and therefore appreciate individualized approach. They have already got used to smart algorithms compiling videos and tunes based on what was viewed and listened to previously. This is how the Yandex.Music service included in the Yandex Plus subscription works on all popular Switch to O! plans: the playlist is generated automatically. The O!TV entertainment app helps quickly to choose what to watch based on recommendations and genre preferences.

О! is bright and time-sensitive

Zoomers and Alpha are the generations of TikTok and video contents. They are new people with their unique features and goals significantly differing from those of previous generations. It is them that will design the merging with artificial intelligence, master the digitalization and live at high speed: they have got the power of the new world behind them, and O! will accompany them in this world!

О! is careful

Given the growing influence of the Worldwide Web, the O! Mobile Operator has set the children’s online security as the highest priority. The O! Safe Kids service gently protects children and teenagers against shocking contents and informs parents immediately.

О! is 14

Our whole team believes in one simple fundamental: nothing can be more precious that your loved ones and friends and communication with them. And such communication must be available to everyone regardless of distances. Every day, we make complex things simple and advanced solutions accessible. We get generations united. And we say “THANK YOU” to everyone who has trusted us and joined the O! network over the 14 years.

Licenses issued to NUR Telecom LLC by the State Communication Agency under the State Committee for Information Technologies and Communication: #16-0062-КР, #16-0063-КР.