O! Ecosystem: from mobile operator to fintech giant – celebrating the brand’s 17th anniversary

Seventeen years ago, O! started as a mobile operator. Today, it has evolved into a market-unique super app in Kyrgyzstan – My O!, with 10 million installations. The synergy of telecom, fintech, and retail has created a single digital hub for managing everyday life, available to subscribers of all networks across Kyrgyzstan.

Here are 17 facts about what O! has become in 2026.

Telecom: technological leadership

1. Sovereignty and coverage. The O! network covers 99.8% of the population, ensuring a stable signal even amid spectrum limitations thanks to unique engineering solutions.

2. More data. Internet data volumes in the Switch to O! COMBO plans have doubled at no extra cost.

3. eSIM and 506 code. You can become a subscriber in just a few minutes via eSIM in the My O! app. When paying for six months of mobile service in advance, premium numbers are included as a gift.

4. Mobile + Home synergy. The company works together with Saima Telecom to develop converged solutions: home internet and smartphone connectivity within a single plan – because together it’s more affordable and more выгодно.

Fintech solutions for life and business

5. Banking 24/7. A full range of banking services – from everyday payments and deposits to online loans – Is available in the superapp anytime.

6. Integration with fintech giant Kaspi.kz. Instant transfers and QR payments in Kazakhstan – as convenient as at home.

7. A world without borders. Receive money via Astrasend and send funds worldwide instantly through Visa Direct and Visa+.

8. Business ecosystem. A comprehensive service for entrepreneurs: accounts, acquiring, and loans to grow their business.

9. Access infrastructure. The largest network of terminals, ATMs, and naktamats ensures access to cash and payments across the country.

10. Generous cashback. Earn bonuses for card and QR payments. Enjoy even more privileges and benefits with the O!Prime subscription.

Retail & devices: access to global brands

11. Original products only. As an official partner of Apple and Honor, the O!Store retail chain guarantees access to the latest devices with official warranty.

12. O!Market. An in-app marketplace offering 0% installment plans and a wide range – from groceries and medicines to large appliances – with delivery.

13. Accessibility. Dozens of thousands of people in Kyrgyzstan have upgraded their mobile phones thanks to affordable installment plans.

Care and responsibility

14. Expanded socially significant plans. The Mamlekettik and Pensioner plans provide high-quality connectivity to those who serve the country and to the older generation.

15. Eco-initiatives. The O! team has already planted seven school gardens, and company engineers carefully build the network while preserving stork nests – as storks choose O! towers as safe homes for their chicks.

The future and the team

16. Cyber shield. The O! security team was recognized as the best at national cyber exercises, protecting the data of millions of users.

17. #1 HR brand and the educational project Intern Labs. O! has become a benchmark for strong corporate culture in the region, confirmed by the prestigious WOW! HR 2025 award.

The fully free corporate project Intern Labs enables young people to master IT professions and join the team building Kyrgyzstan’s digital present.

This is a story of digital transformation that we are writing together with you. Behind every fact stands the trust of our users and the dedication of professionals.

Thank you for choosing O!

NUR Telecom LLC – KR SCITC SCA Licenses No. 16-0062-КР, No. 16-0063-КР dd. 06.12.2016.

Green Telecom Service LLC – NBKR Licenses No. 2021030817, No. 3022030817 dd. 03.08.2017.

O!Bank OJSC – NBKR License No. 044 dd. 17.09.2024.